Email marketing has died?
For some, email marketing has been in the black hole for several years due to the great reach of social networks and as these are reviewed more times a day then it seems that nobody checks their emails, right? Nothing could be further from the truth. Nowadays it can be said that he is consecrated and seems to resist dying. But, why is it totally false that email strategies have died?
As we mentioned earlier, one of the main reasons for its possible fall was based on the fact that social networks had replaced it, arguing that if the use in young people had declined due to the appearance of instant messaging or also because spam or the folder of Google’s commercial email would end it disappearing, but none of that has happened.
After years of activity, numerous studies show that it is more alive than ever and that today for any business even more important for dentists in Mexico, it is still vital as with any other platform: plan, measure and optimize an emailing strategy within our plan.
Well the first and fundamental, because today is considered the passport to the digital world, because if you do not have mail you will find it difficult to access and participate in that environment. Other factors of relevance would be the irruption and consecration of mobile phones in our daily lives, as well as the rise of lead nurturing and marketing automation solutions such as the use of shipping platforms in a simple and intuitive way such as MailChimp, Benchmark Email , Active Campaign or customized tools.
We could not forget the ‘symbiosis’ user-company. The first one makes this tool continue to work, because year after year it places it in the top 1 as a channel of relationship with companies, and they affirm that it is one of the channels through which they obtain the highest ROI.
Sure there are more studies and arguments that would help me to convince myself of what I say, but I would like to finish with some reasons, also important, for you to finish implementing an email strategy, if you still do not have it: It is no longer massive, given that allows a great segmentation; it is easy to obtain the ROI and an immediate response; it is a very economical communication channel; and fosters loyalty with the client.