Things you should avoid in your email marketing campaign
Email marketing, like any other marketing strategy, if you want it to work, you have to take care of the smallest details as these are decisive for the success or total failure of the entire strategy. What we want is for the person to receive an email, first of all, be attracted to open your email and that will only be if you find something that catches your attention like promotions from an affordable dentist in Tijuana. However, if for a moment you feel that the content is not of your interest, you can proceed to request your unsubscription or press the Spam button, to avoid that, we will mention some tips below.
Avoid sending unsolicited emails as much as possible.
It is better that you build your own base with subscribers. According to the definition of spam or junk mail is all that email of mass distribution and content normally advertising or malicious, which is received without having requested it. In this sense, the spam button in the different email services is precisely to block this type of content, which can be annoying.
Building your own subscriber base brings many benefits. The fact that each person you write has voluntarily agreed to be part of your distribution list, not only prevents you from considering your emails as junk, but guarantees that they have a minimum interest for what you offer.
Do not send egocentric emails. Focus your messages on the client
The worst thing that some brands can do is to fall into the error of sending emails that only speak about themselves or their organizations. In general terms, people will not be too interested in knowing information about an organization and its offer of products or services, unless they find something that is interesting or benefits them in some way. So better send emails that help them solve a problem or satisfy a need with the product or service you offer.
Also, it is recommended that you try, at least the template you will use, in several different email services. See if your message is delivered properly in different services can be determinant for the effectiveness of your campaign. For example, there are services that will present images and banners that you include as attachments that must be downloaded manually, which will make the effectiveness of them completely diminish.